Meat-free Protein Products and Shifts in Meat Alternatives

A rise in the number of consumers who are avoiding eating meat is apparent in many developed markets. Beyond those adopting a strict vegetarian diet, the most noticeable shift in consumer perceptions towards meat lies in the increased adoption of meat–reducing diets such as the rise of flexitarians.    Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.