Meat Snack Mania, Celsius In Hot Water and Tom Brady's Good Nut episode artwork

EPISODE · Jun 11, 2026 · 9 MIN

Meat Snack Mania, Celsius In Hot Water and Tom Brady's Good Nut

from CPG Week by BevNET & Nosh

In this episode: This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss why analysts are bullish on the meat snack category, plus a new premium coconut water brand founded by Tom Brady. The hosts also talk about the strategy behind Morinaga's acquisition of My/Mochi and an investigation into Celsius Holdings over marketing to minors.  Show Highlights: 0:20 - Jerky and meat sticks have emerged as one of the fastest-growing segments in packaged food. Monica highlights a new report detailing growth and future opportunities in the segment. 2:40 - NFL legend Tom Brady continues to push further into the beverage industry, announcing a collaboration with gopuff on a new line of premium coconut water. Brad spills the tea on Good Nut. 4:25 - Morinaga & Co.'s recent acquisition of mochi ice cream maker My/Mochi gives the company a ready-made vehicle in the fast-growing frozen snack category. Monica outlines the strategy behind the transaction.  6:05 - Texas Attorney General Ken Paxton has launched an investigation into Celsius Holdings, Inc., alleging the Florida-based energy drink brand has improperly marketed Celsius and Alani Nu to minors. Brad breaks down the case. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts  

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