Mecca Brands founder Jo Horgan on why customer experience triggered an in-store Covid boom, dropping an anti-advertising policy and her sweeping brief to Salesforce to reinvent online and offline beauty retailing

Jo Horgan, co-founder of the 100-store and online beauty juggernaut Mecca Brands opened her flagship store - and the biggest beauty retail space in the Southern Hemisphere - last November in the iconic Sydney CBD Gowings building when Covid was in full swing and CBDs were shopping wastelands. But custom is booming at pre-Covid levels and bricks and mortar is powering. Here’s how the beauty boss wants technology to reinvent the online-offline beauty game. But it’s still all about Mecca’s humans.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.