Media Accelerator statt Produkt-USP: Warum Community gewinnt – Marie Hinderer (superpublic)

from Startup Insider · host Jan Thomas, Marie Hinderer (superpublic), Lucas Lehmann

Wenn KI jedes Produkt kopierbar macht, was unterscheidet dich dann noch?Marie Hinderer ist Gründerin von superpublic, dem ersten gefilmten Media Accelerator: vier Startups, sechs Wochen, alles vor der Kamera. Im Startup Spotlight mit Jan Thomas erklärt Marie, warum Distribution und Community zum entscheidenden Wettbewerbsvorteil werden und wie aus einem Accelerator ein Medienformat wird.Über den GastMarie Hinderer ist Gründerin von superpublic. Nach dem Computer-Science-Studium an der New York University startete sie ihre Karriere beim VC Headline, zunächst in San Francisco, später in Berlin. 2020 wechselte sie bewusst auf die operative Seite: erst als Produktmanagerin beim Berliner Startup Saiga, danach als Chief of Staff und Head of Strategy bei der Restaurant-App NeoTaste.Im Juni 2026 gründete sie gemeinsam mit Finnegan Kistner superpublic. Nach eigener Beschreibung ist es der erste Media Startup Accelerator. Die Leitthese: In einer Welt, in der KI das Bauen von Produkten beschleunigt, werden Distribution und Community zum entscheidenden Wettbewerbsvorteil. Vier Gründerteams ziehen dafür sechs Wochen in ein gemeinsames Office und werden dabei durchgehend gefilmt, inklusive der Rückschläge. Erwähnte Links: Website SuperpublicYouTube Superpublic  Zu den Live Sessions:Alle unsere kommenden Live Sessions:https://sessions.startup-insider.com/session?utm_source=podcast&utm_medium=audio&utm_content=shownotes Den beliebten Startup Insider Daily Newsletter kann man hier abonnieren: https://startup-insider.com/newsletter-anmelden/ **Startup Insider – der tägliche Podcast zur Startup- & Tech-Szene**Startup Insider liefert dir werktäglich kompakte News, Einordnungen und Interviews zu Startups, Venture Capital, Finanzierungsrunden, Exits und neuen Technologien.**Jetzt folgen & keine Folge verpassen** **Alle weiteren Podcasts, Newsletter, Events & Werbepartner findest du hier** : 🔗 https://linktr.ee/startupinsider Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Marie Hinderer baut mit superpublic den ersten gefilmten Media Accelerator: vier Startups, sechs Wochen Kamera. Warum Distribution und Community heute mehr zählen als das Produkt.

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Media Accelerator statt Produkt-USP: Warum Community gewinnt – Marie Hinderer (superpublic)

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