Media and Digital Podcast EP1: The Do's and Don'ts of using influencers

Grab a coffee (or a peppermint tea) and listen to us discuss some of the latest trends in influencer marketing, the legal risks of using influencer marketing and our top tips for brands operating in this areaSpeaker Info: Hayley Brady, head of media and digital, assists clients on global strategic and innovative arrangements within the media and entertainment and digital sector with a focus on consumer facing brands. Hayley is listed in Legal 500 as a Rising Star lawyer in the fields of (i) film and TV; (ii) computer games; (iii) digital media; and (iv) advertising, and also won the Lawyer Monthly Women in Law 2018 Award for expertise in Tech law. Hayley is referred to in legal directories as ‘extremely personable and bucks the trend of the average senior corporate city lawyer. She is also hugely knowledgeable and has really strong relationships in the media and entertainment industry'.Jeremy Purton is a senior associate in the Technology, Media and Telecommunications practice at Herbert Smith Freehills LLP. He specialises in commercial technology matters, covering the development and implementation of new technologies, complex commercial contracting, strategic sourcing projects and technology-driven business transformations. Described by Legal 500 as "highly regarded", Jeremy has worked for a wide range of customer and supply-side clients and is a regular contributor on matters at the intersection between law and technology. James Balfour is an associate in the Technology, Media and Telecommunications practice at Herbert Smith Freehills LLP, focusing primarily on media, entertainment and communications law. He advises on a wide range of media and entertainment matters, including advertising and marketing arrangements (including influencer marketing), content acquisition and distribution, production agreements, sports rights and sponsorship deals and gambling and gaming arrangements. He also co-authors the PLC notes "Overview of Broadcast Content Regulation" and “TV (Broadcasting and Internet) Industry Overview”. James has spent time on secondment at British American Tobacco, Wayra and Sky.