Media Auditing Processes and Trends

In this podcast guest presenter Pat Mannion, from JC Decaux Ireland, interviews Liam Pender and Mark Lynch, who have recently formed Open Communications  - a media communications consultancy. Mark Lynch is a former MD of Mindshare Media and Viseum, while Liam Pender has held a number of senior positions in the Irish adveritisng sector, most recently as Media Director of Cawley Nea TBWA. The company has a blue chip list of clients including  Heineken, Danone, and Bord Gais Energy. Open Communications aim to help clients in maximising return on investment in marketing communications - among the services they offer are media audits. In the interview the  relationship between the auditor, agency and client is discussed including the development of agreed KPIs, and the need to develop a strategically strong media plan.