Media Briefs: Democratising AI for publishers

For the 95% of publishers who haven't yet adopted AI, identifying a use case they can start with is usually the biggest roadblock. But the tools also need to be available for publishers to be able to support their unique revenue streams. This is the latest in our Media Briefs series of short, sharp sponsored episodes - just 10 to 15 minutes - with a senior executive from a vendor working with publishers to make their businesses better. In this episode, Peter speaks with Maanas Mediratta, CEO at Bridged Media, about how and why making AI tools more accessible to publishers will help the whole ecosystem. Much of the AI innovation is being driven by big tech companies and industries like eCommerce, fashion and finance. But publishers have such a diversity of business models, even tools designed for media companies often won't satisfy individual companies' goals and needs. Note: Media Voices are currently working with Bridged to advance our own goals of driving sign-ups to our daily newsletter, and resurfacing relevant content from our site. You may well see some of our engagement tests over the coming weeks, so if you're interested in trying Bridged for yourself, details are below. This Media Briefs episode is sponsored by Bridged Media, democratising AI for publishers. Through no-code AI solutions, Bridged lets publishers access the power of machine learning and Gen AI to meet their engagement and revenue objectives. Publisher-first AI tools detect where the audience is most likely to engage and through a single line of code, introduce action cards that prompt readers to register, subscribe, or read more, helping publishers establish richer relationships. Learn more about Bridged Media’s no-code AI tools on their website.