Media Briefs: Setting new KPIs to rescue SMB display-ad revenues

Focusing on key digital advertising accounts makes sense for publishers, but there is huge revenue potential in the small and medium sized businesses that publishers once served as a matter of course in their print publications. This is the latest in our Media Briefs series of short, sharp sponsored episodes – just 10 to 15 minutes – with a senior executive from a vendor working with publishers to make their businesses better. In this episode, Peter speaks with Christian Scherbel, CEO of Smartico about what opportunities there are for publishers to service small-business accounts online, and restore local digital display advertising revenues. This Media Briefs episode is sponsored by Smartico, enabling more than 500 publishers worldwide to access the untapped revenue potential in digital display advertising for small and medium sized businesses. Combining the power of AI with human creativity, Smartico’s Smart Ads Solution builds high-impact ads from existing advertiser content. Using just a URL, print ad or social media post Smartico will create engaging ads including built-in instant landing pages for your advertisers. Learn more about how Smartico can help grow SMB advertising revenues on their website or email Christian to request a free demo.