Media Briefs: Terrapinn’s Sharon Roessen on boosting event registration and attendance with agentic AI

For publishers and event organisers, knowing where to start with AI is a common conundrum. For Bridged Media’s clients, the starting point is always a problem to be solved. Welcome to the latest in our Media Briefs series of short, sharp sponsored episodes, this time featuring a senior executive working with a vendor that is making their businesses better. In this episode, we hear from Sharon Roessen, Chief Operating Officer at global B2B events business Terrapinn, working with Bridged Media to develop a series of AI agents designed to streamline customer experience. She spoke about the development process - from identifying a problem to developing a solution - and how one agentic AI experiment has led to a suite of agents that are increasing event attendance and easing registration bottlenecks. This Media Briefs episode is sponsored by Bridged Media, democratising AI for publishers. Through no-code AI solutions, Bridged lets publishers access the power of machine learning and Gen AI to meet their engagement and revenue objectives. Learn more about Bridged Media’s no-code AI tools on their website.