Media Campaign Optimisation - Understanding The Metrics That Matter And How To Optimise On The Fly For Better Results!

On this episode of The Marketing Show we explore media campaign optimisation with a focus on the key metrics to measure and how you can make decisions on the go to get the most out of your media investment dollars. These metrics include basics such as Reach, Frequency, Awareness and Penetration, as well as some more technical metrics like Audience Retention, Sentiment Scores and Brand Associations. We also have a killer case study from Ikea in Belgium to give us a live example of how one of the biggest companies in the world are measuring basic media metrics to optimise their campaigns to drive better footfall in stores and better efficiency in their media ROI. As always, we are excited to have you along for our learning journey. If you like this episode, please leave us a 5 star rating and a review on Apple Podcasts.