Media Expert Vanita Kohli-Khandekar on Why Indian Cinema Isn’t Thriving | The Quint

As part of The Quint’s series Screen Test, media expert and author Vanita Kohli-Khandekar, who has been tracking the media and entertainment business for over two decades, breaks down what’s holding back the Indian film industry. From the urgent need for more cinema screens, to why film marketing has lost its soul, to the OTT slowdown and rising costs, she speaks on the challenges the industry must overcome to thrive. Learn more about your ad choices. Visit megaphone.fm/adchoices