Media Insultant - 5.14.24 - We bring in Ed Steenman to discuss how media sales people can thrive in the choas that is the car business today.

We break format today...bringing in our Auto Insultant, Mr. Ed Steenman.  Ed owns an ad agency, Steenman & Associates,  in Seattle handling Tier 2 and Tier 3 auto clients.  With the chaos around tariffs impacting the automobile business, we asked Ed how to navigate the current market as a sales rep. And...to our surprise, a big endorsement for radio.  Media Insultant is produced each Wednesday as Jackson Dell Weaver & Keith Samuels offer comments, ideas and sometimes snarky comments about the current media landscape. They focus on radio and TV primarily - but also any media that is relevent or beneficial to media sales and management.  Videos are under the Media Insultant Showcase on Vimeo.  Comments are always welcome at [email protected]  Thanks for listening!