Media Insultant - Radio 20 years later. Why did Amazon buy Wondery? Really! DR ...canary in the coal mine?? Ep. #22

1)       What a difference 20 years or radio makes.  Or does it?2)      Golf on the radio is like watching Velveeta cheese age in the cooler.  So why did Sirius XM want the rights to the Masters?3)      Amazon buys podcaster Wondery for some $300 million.  What’s the REAL reason they want to be in such a small business?4)      Direct Response (DR) advertising has long been occupied by bottom feeding accounts.  Is fading response for DR  the canary in the advertising coal mine?  Questions/comments at [email protected] Insultant is produced each Wednesday as Jackson Dell Weaver & Keith Samuels offer comments, ideas and sometimes snarky comments about the current media landscape. They focus on radio and TV primarily - but also any media that is relevent or beneficial to media sales and management.  Videos are under the Media Insultant Showcase on Vimeo.  Comments are always welcome at [email protected]  Thanks for listening!