Media Insultant - Special Edition - 3.4.26 - Lucy Rice on how radio sales can better compete.

We’ve got a special edition of Media Insultant for you today.  And much of what we will talk about today is Evergreen…worth listening to a couple of times…My old friend Keith Shipman - he’s the retiring head of WSAB and is a broadcaster himself with a cluster in Bend, OR.  In a phone call the other day he took us to task.  “You guys really give radio a hard time!  How about a little love?” And frankly, who better to help us with that than the noted sales and management expert, Lucy RIce.  We've known Lucy for decades and I love her confident swagger and ability to cut through the BS to truth…painful sometimes.  But the truth…Join us for a candid look at the radio sales challenges and some solutions in this Special Edition of Media Insulant....Media Insultant is produced each Wednesday as Jackson Dell Weaver & Keith Samuels offer comments, ideas and sometimes snarky comments about the current media landscape. They focus on radio and TV primarily - but also any media that is relevent or beneficial to media sales and management.  Videos are under the Media Insultant Showcase on Vimeo.  Comments are always welcome at [email protected]  Thanks for listening!