Media Insultlant - 2.28.24 Our auto dealer guru Ed Steenman is back with more tips on how to sell into this important an tough category!

“If I want to deliver reach it’s hard to beat local television…local radio is valuable for tonnage and reach..”  So the car guys still are believers in radio and TV?  Let’s see what Ed Steenman our vehicular guru has to say on this edition of Media Insultant for 2.28.24Media Insultant is produced each Wednesday as Jackson Dell Weaver & Keith Samuels offer comments, ideas and sometimes snarky comments about the current media landscape. They focus on radio and TV primarily - but also any media that is relevent or beneficial to media sales and management.  Videos are under the Media Insultant Showcase on Vimeo.  Comments are always welcome at [email protected]  Thanks for listening!