EPISODE · Jan 7, 2026 · 10 MIN
Media Meets Cannabis: Brian Holler of Beard Bros on Building Authenticity
from MiCannaCast · host MiCannaCast
In this exclusive MiCannaCast episode, recorded live at NUWU for MJBizCon Media Day, Cannadave and Groovee sit down with Brian Holler, Chief Revenue Officer of Beard Bros Pharms. We dive into the core of ethical cannabis media, the difference between paid vs. earned coverage, and why real engagement matters more than vanity metrics. From marketing truths to community building, this is a must-listen for cannabis entrepreneurs, marketers, and content creators alike. 🎧 Topics covered:Why Media Day matters before big cannabis conferencesHow Beard Bros builds honest media relationshipsPaid vs. earned media: what's ethical?Understanding engagement and audience trustBrian’s “ganja genie wish” for the cannabis industry ✨Follow and tune in to stay lifted, learn, and laugh with MiCannaCast!0:00 – Introduction: MiCannaCast live from NUWU with Brian Holler0:08 – Brian joins and gives context for Media Day0:24 – Beard Bros' partnership with NUWU & MJBizCon0:33 – Media panel: how to get winning media attention1:07 – Creating buzz before the big MJBizCon conference1:24 – The importance of earned vs. paid media2:03 – MiCannaCast's take on honest reviews and brand integrity2:30 – R&D: vetting your product before pitching media2:56 – How media companies handle unprepared pitches3:12 – Charging for media & maintaining transparency3:54 – Why cannabis brands need multi-channel marketing4:25 – Using LinkedIn and IG to normalize cannabis business5:34 – Ethics in cannabis journalism post-90s regulation changes6:12 – Why large events always include a media day6:33 – The challenge of recording during MJBizCon chaos6:41 – Why NUWU’s setup worked perfectly for media coverage7:00 – Influencers vs. trust: why engagement > followers7:29 – Brian breaks down *true* engagement percentages7:58 – Fake followers, inflated numbers, and vetting media partners8:38 – Beard Bros' engagement and transparency claims9:00 – MiCannaCast reflects on building a real community9:24 – Shoutout to Beard Bros’ marketing and media success9:34 – Final question: Dabber or flower smoker?9:47 – Brian’s “ganja genie” wish: full de-stigmatization 🌿10:27 – Removing propaganda & elevating plant medicine10:42 – Outro: advocate, educate, and inspire 🙌
What this episode covers
In this exclusive MiCannaCast episode, recorded live at NUWU for MJBizCon Media Day, Cannadave and Groovee sit down with Brian Holler, Chief Revenue Officer of Beard Bros Pharms. We dive into the core of ethical cannabis media, the difference between paid vs. earned coverage, and why real engagement matters more than vanity metrics. From marketing truths to community building, this is a must-listen for cannabis entrepreneurs, marketers, and content creators alike. 🎧 Topics covered:Why Media Day matters before big cannabis conferencesHow Beard Bros builds honest media relationshipsPaid vs. earned media: what's ethical?Understanding engagement and audience trustBrian’s “ganja genie wish” for the cannabis industry ✨Follow and tune in to stay lifted, learn, and laugh with MiCannaCast!0:00 – Introduction: MiCannaCast live from NUWU with Brian Holler0:08 – Brian joins and gives context for Media Day0:24 – Beard Bros' partnership with NUWU & MJBizCon0:33 – Media panel: how to get winning media attention1:07 – Creating buzz before the big MJBizCon conference1:24 – The importance of earned vs. paid media2:03 – MiCannaCast's take on honest reviews and brand integrity2:30 – R&D: vetting your product before pitching media2:56 – How media companies handle unprepared pitches3:12 – Charging for media & maintaining transparency3:54 – Why cannabis brands need multi-channel marketing4:25 – Using LinkedIn and IG to normalize cannabis business5:34 – Ethics in cannabis journalism post-90s regulation changes6:12 – Why large events always include a media day6:33 – The challenge of recording during MJBizCon chaos6:41 – Why NUWU’s setup worked perfectly for media coverage7:00 – Influencers vs. trust: why engagement > followers7:29 – Brian breaks down *true* engagement percentages7:58 – Fake followers, inflated numbers, and vetting media partners8:38 – Beard Bros' engagement and transparency claims9:00 – MiCannaCast reflects on building a real community9:24 – Shoutout to Beard Bros’ marketing and media success9:34 – Final question: Dabber or flower smoker?9:47 – Brian’s “ganja genie” wish: full de-stigmatization 🌿10:27 – Removing propaganda & elevating plant medicine10:42 – Outro: advocate, educate, and inspire 🙌
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Media Meets Cannabis: Brian Holler of Beard Bros on Building Authenticity
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