Media mix modeling: why Mastercard and Uber are betting on an old tool in a new era

from Leaders Insights — Marketing · host Leaders Insights

Media mix modeling fell out of fashion when digital attribution promised faster, cheaper answers. Now, as brand-building returns to the boardroom agenda, companies like Mastercard and Uber are discovering that MMM was right all along, just waiting for better data and computing power to prove it.

Episode metadata supplied by the publisher feed · Published Sep 8, 2026

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Media mix modeling: why Mastercard and Uber are betting on an old tool in a new era

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