Media Multitasking Changing People’s Ability to Cope?

Nicolie Pangis, a Senior Vice President at 24/7 Real Media, wrote a provocative article in Click Z called “What Multitasking Consumers Mean for Marketers.” She argues, unlike popular belief, that new media don’t necessarily destroy the old. People simply adapt to media multitasking. A good example is a teenager listening to music on an iPod, while […] The post Media Multitasking Changing People’s Ability to Cope? appeared first on MobileBeyond.