Media Multitasking Changing People’s Ability to Cope?
from MobileBeyond Hosted by Brian Prows
Nicolie Pangis, a Senior Vice President at 24/7 Real Media, wrote a provocative article in Click Z called “What Multitasking Consumers Mean for Marketers.” She argues, unlike popular belief, that new media don’t necessarily destroy the old. People simply adapt to media multitasking. A good example is a teenager listening to music on an iPod, while […] The post Media Multitasking Changing People’s Ability to Cope? appeared first on MobileBeyond.
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This episode was published on June 11, 2011.
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