MEDIA PALOOZA: OPERATING MODELS - The CMOs Playbook for Media in 2027

In this episode of MediaSnack, we delve into the crucial elements of preparing for agency pitches, especially in the context of a potential MediaPalooza. I discuss the common pitfalls of acquiring off-the-shelf agencies without first assessing internal media capabilities. We explore the importance of defining your current operating model and envisioning a future state that aligns with your media strategy. By conducting a thorough internal review and engaging in a build or buy workshop, you can create a clear blueprint. This groundwork not only enhances your pitching confidence but also positions your brand favorably in a competitive agency landscape. Tune in for practical insights to optimize your media investment and strategy ahead of the upcoming pitch cycles.