Media Partnership - Green Claims & Carbon Markets: A framework for transparency to support Europe’s path to net zero

As the EU embarks on a new mandate, its ambitious goal of achieving net-zero emissions by 2050 is driving a renewed focus on shaping a regulatory framework that fosters sustainability and preserves Europe’s competitiveness.With the Draghi report underscoring the importance of a competitive and sustainable Europe, and growing momentum for harmonising climate policies across the Single Market, this event offers a timely platform to discuss how the forthcoming EU Green Claims Directive (GCD) can support these objectives, and the role that Voluntary Carbon Market (VCM) plays in this transition.The GCD is set to be a cornerstone in enhancing transparency and integrity in green claims, helping to combat greenwashing and provide consumers with reliable information. However, it is also important to ensure that the Directive does not unintentionally hinder the use of the VCM, which is an essential tool for mobilising substantial private sector investment in climate action. Far from being a ‘licence to pollute,’ high-integrity carbon credits support valuable environmental projects and accelerate the transition to net-zero.With the GCD soon entering interinstitutional negotiations, this event will bring together policymakers, industry leaders, and experts to discuss how the GCD aligns with the EU’s broader climate objectives and how the VCM can continue to play a vital role in the EU’s decarbonisation efforts, all while maintaining transparency, trust, and market integrity.Organised by: The Business Alliance for Climate Action (BACA)Media Partner: Euractiv