Media Prima's Three Prong Strategy Still Works

from The Breakfast Grille · host BFM Media

In an environment of shrinking adex, Media Prima has seen a challenging 1st half. However is the worse over for this media conglomerate. Rafiq Razali their Group Managing Director tells us while we discuss if AI is a threat or opportunity, the fight for eyeballs and the value of their digital media brands.See omnystudio.com/listener for privacy information.

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This episode was published on September 11, 2023.

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