EPISODE · Sep 11, 2023 · 22 MIN
Media Prima's Three Prong Strategy Still Works
from The Breakfast Grille · host BFM Media
In an environment of shrinking adex, Media Prima has seen a challenging 1st half. However is the worse over for this media conglomerate. Rafiq Razali their Group Managing Director tells us while we discuss if AI is a threat or opportunity, the fight for eyeballs and the value of their digital media brands.See omnystudio.com/listener for privacy information.
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Media Prima's Three Prong Strategy Still Works
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