Media Relations for Craft Chocolate Makers: Identifying Your Company's Stories

Welcome to Bean to Barstool's Media Relations for Craft Chocolate Makers series!I’ve been a full time food and beverage journalist for about a decade now, and my wife and business partner, Melinda Guerra, has been a freelance PR professional helping brands tell their stories and connect with media for even longer than that, and in this series, we’ll be sharing what we’ve learned over our careers to help craft chocolate companies of any size identify their stories, communicate them to media members and outlets, gain new customers, and keep the ones you have curious.In part 2 today, David and Melinda talk about identifying stories, understanding what constitutes a story, and what the different types of media coverage are.Media Relations for Craft Chocolate Makers series:Podcast EpisodesWhy You Need a Media Plan Identify Your Company's Stories (you're listening to it!)How to Build and Manage a Media ListAll About Press ReleasesHow to Maintain Media Relationships and Communicate New StoriesHow to Get Started, and Common PitfallsBlog PostsWhy You Need a Media PlanHow to Identify Your StoriesHow to Build a Media ListAdding Industry and Unexpected Outlets to your Media ListHow to Write and Send a Press ReleaseHow to Maintain Media Relationships and Communicate New StoriesHow to Get Started, and Common Pitfalls Check out David's book Pairing Beer & Chocolate: A Guide to Bringing the Flavors of Craft Beer and Craft Chocolate Together.Follow Bean to Barstool on social media!InstagramFacebookPinterestSign up for host David Nilsen's beer newsletter for regular beer musings, and the Bean to Barstool newsletter for pairings, collaborations, and maker profiles.