Media, Stories, and Culture Reclaimed - Sara Lopez

Communicating the Anthropocene is an art and a science. Multiple messages, tactics, messengers, and channels can be harnessed to convey climate change problems and solutions to citizens. Environmental communications are one of the most underutilized solutions we have for rising to meet environmental crises. Every movement, every momentous and terrible human collective shift starts not with weapons or protests - they start with words.Anthropocene problems are spiritual and cultural. Our greatest problems lie in a lack of sacredness, disconnection, isolation, rootlessness, too much stuff, too much pressure, distraction, division, and a lack of imagination of other realities. Enter storytelling and media - shapers of culture, givers of richness, enhancers of empathy, influencers of citizens and their politicians, and fertile soil for imagination. Guest Sara Lopez is a social entrepreneur, creator, artist, writer, and culture worker. Her multicultural upbringing inspired her to study, document, and work with people from different cultures all over the planet. Along with Gabriel Alvarez, she co-founded The Jungle Journal, an online platform with an annual print magazine that covers themes around global cultures, ecosystems, past and modern histories, Indigenous activism, and reflections. Together, Sara and Gabriel share stories about cultures and people that go unnoticed and unheard.How do we shift culture? How do we rebuild trust in each other, and the capacity to imagine and express? How do we dismantle what we see as truths, such as  the norms of capitalism and our role in keeping it humming along to the edge of the cliff? How do we shape stories that tell people what we are fighting for, and energize them to fight? Or love, or care, or tend? This conversation explores these questions, and looks at storytelling and the role of media in reconnecting with the Earth.Listen at Reseed.ca.