Media Sustainability with Ollie Deane on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Ollie Deane, former Director of Commercial Outdoor and DAX at Global, Agency Group Head at Clear Channel and now Co-Founder of The GoodNet - winner of Campaign’s Start Up of the Year 2025 Award. Here are some of the topics we discussed in this episode. Understanding the UN definition of sustainability Sustainability as a transformational challenge The opportunity and the challenge Meaningful progress within sustainability Sustainability as a business driver Sustainability as a driver for performance The three C’s - content, carbon and corporate The metrics to put in place to reach your bigger goals Chasing progress over perfection Brands and responsible manifestos Programmatic, carbon and wasted energy Curation within the industry and the levers that can be pulled Licensing data and activating media About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 100 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email [email protected] ‍ Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.