🎙️ Media Takedowns: Unpacking the Influence of Communication Theories in MMA

👊 Dive into the octagon of public opinion as we dissect the complex relationship between Mixed Martial Arts (MMA) and media landscapes. This episode offers a whirlwind tour of how heroes and heels are constructed through media narratives, the role of hype culture in agenda-setting, and the influence of social media in modern MMA. 🎧 What You'll Learn: How Conor McGregor's persona exemplifies media framing in MMA. The impact of agenda-setting in amplifying specific fights and fighters. How fighters have become their own media companies in the age of social media. The emergence of independent media in shaping the sport's public discourse. 📚 Key Theories Discussed: Narrative Theory Agenda-Setting Theory Two-Step Flow Theory Public Sphere Theory 🥋 Whether you're a casual MMA fan or a media geek, tune in to discover the intersection of combat sports and communication theories.