Media Unmade - Chapter 15: A House of the Most Brittle Glass

Welcome to the latest edition of the Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.In today’s episode we explore the booms and bubbles that consumed Australia’s media industry in the previous decade.We explore the cautionary tale of how Alex Malley, the CEO of accountancy industry body CPA, become Australia’s content marketing poster child by using his organisation’s massive marketing budget to make himself famous. It all came undone after The Australian Financial Review’s Rear Window columnist Joe Aston began asking hard questions.Still on the subject of content marketing, we tackle the story of how King Content went from being Australia’s hottest agency to a disastrous acquisition for Isentia.And away from the bubbles, the digitisation of the outdoor industry proved to be a boom. QMS Media entered the stage. Ooh Media and APN Outdoor did a merger deal, only for it to be scuppered by the regulator. Adshel was snapped up. And James Warburton returned to media for a brief, rehabilatory, stint at APN Outdoor.Thanks for subscribing to Unmade.If you enjoy hearing the podcast, please do give it a five star rating on whichever podcasting app you use. That helps other people find it, and gives me some much needed validation.Audio production on Media Unmade comes courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.As ever, I welcome your thoughts to [email protected], or via the ugly brown comment button below.Time to let you go about your Thursday. Have a great day.Toodlepip…Tim BurrowesProprietor - Unmade This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unmade.substack.com