EPISODE · Oct 7, 2019 · 42 MIN
Media Voices: Vanity Fair & Tatler Publishing Director Kate Slesinger on increasing circulation
from The Publisher Podcast by Media Voices · host Media Voices
This week, Kate Slesinger, the Publishing Director of luxury titles Vanity Fair and Tatler talks to us about what's behind a rise in print circulation. She also discusses how both brands are kept fresh and up-to-date, managing commercial partnerships, what they do to reach their wealthy audience online, and how the role of Publishing Director has evolved over her time at Condé Nast. In the news round-up, the team do a deep dive into the row between Google and French publishers, and why a 'link tax' isn't the answer. There's lot of news in brief as well, from Aldi chucking print to some unusual media appointments. Chris realises how many mergers and acquisitions you can miss out on during 6 weeks trekking in Nepal.
What this episode covers
This week, Kate Slesinger, the Publishing Director of luxury titles Vanity Fair and Tatler talks to us about what's behind a rise in print circulation. She also discusses how both brands are kept fresh and up-to-date, managing commercial partnerships, what they do to reach their wealthy audience online, and how the role of Publishing Director has evolved over her time at Condé Nast. In the news round-up, the team do a deep dive into the row between Google and French publishers, and why a 'link tax' isn't the answer. There's lot of news in brief as well, from Aldi chucking print to some unusual media appointments. Chris realises how many mergers and acquisitions you can miss out on during 6 weeks trekking in Nepal.
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Media Voices: Vanity Fair & Tatler Publishing Director Kate Slesinger on increasing circulation
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