Media | Yukon, North Of Ordinary

Podcasting is a fantastic medium to reach more people with the unique stories your brand has to tell. The Yukon, North of Ordinary podcast exists in parallel with a magazine of the same name, which is all about life in the Yukon territory in Northern Canada. The podcast is a deeper dive into the magazine’s most popular stories, showcasing the Yukon’s extraordinary people, culture, and outdoors.So how do you move from traditional media to podcasting?Our guest Karen McColl, has extensive experience in both print and broadcast media, so combined her talents to create Yukon, North of Ordinary. She shares how the podcast has helped them reach audiences they never expected to, how they utilised resources already available to them and the brand awareness it has created across the Yukon and further afield. If you're a marketer looking to learn how to effectively tell your unique story, this is a must-listen.THINGS WE SPOKE ABOUTCombining print and podcastingTelling the unique stories of Canada’s Yukon territoryUtilising topics and guests that are already available to you Taking on a helping hand for recording and editing Reaching unexpected audiences through promotion Knowing the purpose of your podcast  GUEST DETAILS Karen McColl is the producer and host of the podcasts Yukon, North of Ordinary, winner of "Outstanding Branded Series" from the 2023 Canadian Podcasting Awards; and Frisky North of 60, which was nominated in the "Outstanding Adult Series" category. She's the former managing editor of Yukon, North of Ordinary magazine and previously worked for the Canadian Broadcasting Corporation (CBC) as a reporter, web writer, and radio news announcer. As a freelance writer, her work has been published in The Globe and Mail, Toronto Star, Up Here magazine, and Canoeroots. Her intrepid nature has sent her chasing stories up in the Arctic, down the Mackenzie River, and into the Yukon’s vast backcountry.MORE INFORMATION Listen to the Yukon North of Ordinary podcast here: https://northofordinary.com/the-podcast/ If you would like to find out more about how a brand podcast could work for your business visit our website www.dustpod.io.  You’ll find guides on how podcasts work specifically for brands, along with lots more examples of award winning brand podcasts to inspire you. Working with us means you do all the fun stuff, and we do everything else. Find that information on our website www.dustpod.io.   QUOTES We already have access to these really interesting people and these really interesting stories. Now, how can we distribute these stories a little bit more widely while also promoting our brand. - Karen McColl  I think what makes a good story and what draws me to a story are the same, whether it's for print or audio. - Karen McColl  We're going in a new direction. It's a lot more work, but I'm learning more, and we are taking it to another level too. - Karen McColl  I can say that the general manager is happy with the podcast. We're kind of in it for the long game, overall brand awareness is doing well, and so we're happy with it so far. - Karen McColl  KEYWORDS#podcast #Yukon #brandawareness #magazine #content #audience #engagement #storytelling