MediaCast podcast | Milesh Gogad, CMO, Indegene - Marketing a global healthcare brand with passion, tech, innovation and impact

Send us Fan MailThis episode of our MediaCast  podcast series features young marketing veteran Milesh Gogad - Chief Marketing Officer at Indegene, in conversation with Pavan R Chawla, Founder-Editor of MediaBrief.com.Milesh is a highly experienced marketing professional with a passion for leveraging technology and innovation to drive growth and deliver exceptional customer experiences.Indegene is the respected, digital-first, life sciences commercialization company that, ever since it was founded in 1998, has grown to become a leading player in the healthcare solutions market, with a team of more than 5,000 professionals across the globe.As CMO at Indegene, Milesh -- who brings more than 20 years of experience in global marketing -- is responsible for driving growth and expansion through strategic marketing initiatives. He has been instrumental in building and managing Indegene's global marketing operations and has implemented numerous digital marketing initiatives and advanced analytics capabilities to support data-driven decision-making.Milesh obviously lives and breathes Indegene. He tells us about what Indegene does, the kind of support and empowerment it offers to new ideas and entities in healthcare, particularly pharmaceutical, emerging biotech, and medical device companies, and how it markets its purpose-driven offerings and services to the healthcare sector not just in India but across the world.This is an episode that will provide rich insights for young and highly experienced marketers alike. Milesh and I discuss the importance of experimentation and scaling successful initiatives, and he shares that Indegene institutionalizes successful experiments as processes while learning from and using any unsuccessful experiments to inform the next iteration.Milesh says that in young people aspiring to join his team at Indegene, he particularly seeks qualities like storytelling skills, a hunger to learn, and a willingness to adapt from other industries, which, incidentally, is an important strength he himself brought to his worktable when he moved from GE to Indegene. And that strength was an amalgam of the learnings and wisdom from his extensive experience at GE in marketing strategy, product management, and business development across multiple industriesMilesh believes that a brand is much more than just the brand assets. There cannot be dissonance between the brand and its people and associates. He believes that a good way to further the mission and purpose of one's brand could be to create and own one specific summit related to one's brand. Let your clients and partners speak at such events to share insights and knowledge. It is important to demonstrate the purpose-connect and professional investment in important issues related to people and planet.And more.So tune in, listen to this episode of the MediaCast podcast series featuring marketing stalwart Milesh Gogad, Chief Marketing Officer at Indegene. This MBA with a BE  wields a rare combination of knowledge, experience, ability, and passion to his workplace. And to this episode, a boatload of insights that will inspire every professional executive and leader across levels, verticals, and sectors of industry and enterprise. Milesh is a storyteller with a passion for building purpose-driven brands and teams, and that passion shines across our entire conversation.  Thank you for your time.We have two podcast series: MediaCast,  and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:First, follow us on Facebook,  Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.Subscribe to the podcast - Apple Podcasts / Spotify / Amazon Prime.Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms. Thanks for your time.