MediaJobs.com Interviews Thinkvine
from MediaJobs.com Strategic Insights Hosted by MediaJobs.com
Disrupting market research and test marketing, Thinkvine thinks it has a better idea that will cost marketers and brand managers a lot less. They have developed software that can simulate how consumers will react to new and existing products utilizing a variety of media. Roy Weissman interviews Mark Battaglia, CEO of Thinkvine, about Thinkvine’s marketing mix optimization software that is changing market research forever.
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How long is this episode of MediaJobs.com Strategic Insights?
This episode is 30 minutes long.
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This episode was published on September 18, 2013.
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