EPISODE · Feb 27, 2026 · 17 MIN
#MediaSnack Ep. 222: HOW SHOULD YOU MANAGE INCUMBENT AGENCIES IN A PITCH?
from #MediaSnack
In this episode of #MediaSnack we will be discussing how you as an advertiser should engage with your incumbent agency partners during a competitive pitch.We will give you insight into the things incumbents consider as they go into pitches, what you as an advertiser can do to ensure your incumbent relationship is managed carefully, and how to keep your agency teams motivated. -----#MediaForGrowth#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.-------Welcome to #MediaSnack, if you are new to the channel it's great to have you join us! #MediaSnack is a LIVE weekly show where we unpack questions you all have about media, agencies, marketing, and more. Please subscribe above to get alerts of all upcoming weekly episodes.If you liked this episode please give us a thumbs up, it really helps other people like you find this channel.What do you think about this episode? Please leave your comments down below and send us a question you’d like us to cover on a future show.
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#MediaSnack Ep. 222: HOW SHOULD YOU MANAGE INCUMBENT AGENCIES IN A PITCH?
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