#MediaSnack Meets: Bob Hoffman, The Ad Contrarian

If I was CEO of Facebook, "I'd lose billions of dollars for my shareholders" says Bob Hoffman, The Ad ContrarianBut for a good reason. "I have an immodest goal to save freedom and democracy" he says. You may know Bob as his alter ego The Ad Contrarian, which is a regularly updated blog which Bob founded over a decade ago. It is devoted to presenting the counter argument to the marketing industry’s obsessive narrative with technology, automation and the new shiny things.  The increasingly popular blog has evolved into speaking engagements and a series of books, most notably Bad Men which came out in 2017.  In this episode we find out: what is Bob trying to achieve what drives him when he’s going to quit (no time soon I expect).  what Bob would do if he was the CEO of facebook instead of Mark Zuckerberg what advice he would give to his marketers if he was the billion dollar CMO he frequently criticizes and, whilst everyone reads his books, what does HE read for inspiration You can check the show notes for this episode at mediasnackpodcast.com including a full transcript of the interview So. Without further delay. Please enjoy this lively (and mildly sweary) interview with The Ad Contrarian, Mr Bob Hoffman An ID Comms Podcast Episode Links:The Ad Contrarian Twitter The Ad Contrarian Blog - First Comes The Sale. Then Comes The Social.Bob Hoffman - Bad MenBob Hoffman - Laughing At AdvertisingBob Hoffman - Marketers Are From Mars, Consumers Are From New Jersey#MediaSnack - Bob Hoffman named ‘The Copernicus of Media’ John Mortimer - Rumpole of the BaileyBill Bryson - A Short History of Nearly EverythingRichard Fineman - Physics LecturesEaon Pritchard - Where Did  It All Go Wrong?Richard Shotton - The Choice FactoryDave Trott - One Plus One Equals ThreeDave Trott - Predatory ThinkingMichael Lewis - The Big ShortMichael Lewis - MoneyballMichael Lewis - Liar’s Poker