#MediaSnack MEETS: Mark Ritson - Founder of MiniMBA

In this episode of #MediaSnack MEETS, Tom Denford and Mark Ritson discuss:  The state of media and advertising today—and why marketers are getting it wrong  The power of consistency and why sticking with what works beats chasing the new  Why too much change is killing marketing effectiveness  #MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results. Mark Ritson Mini MBA: https://mba.marketingweek.com/?cmpid=...  Want to stay ahead in media? Visit https://www.idcomms.com/  Follow ID Comms on LinkedIn:   / id-comms