#MediaSnack WINNERS: Terence “Terry” Kawaja, Founder and CEO of LUMA Partners

In this episode of #MediaSnack Winners, Tom Denford sits down with Terence “Terry” Kawaja, Founder & CEO of LUMA Partners, the digital media M&A advisory firm famous for the LUMAscape. With over $300 billion in deal experience, Terry shares how he built a category-defining business at the intersection of media, marketing, and technology—offering strategic advice with a blend of deep industry insight and sharp humor. They explore the three-tier landscape of AI adoption, the return of M&A activity after a three-year trough, and what separates successful companies from the pretenders. Terry also shares why psychology matters more than finance in dealmaking, how to spot real innovation in a sea of hype, and why America’s “innovation flywheel” is its biggest comparative advantage. #MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results. Find Terry Kawaja on LinkedIn: https://www.linkedin.com/in/terencekawaja/ Learn more about LUMA Partners: https://www.lumapartners.com/ Want to stay ahead in media? Visit https://www.idcomms.com Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/