#MediaSnack Winning: Omnicom, TikTok & How to Renegotiate episode artwork

EPISODE · Feb 27, 2026 · 44 MIN

#MediaSnack Winning: Omnicom, TikTok & How to Renegotiate

from #MediaSnack

#MediaSnack is BACK and better than ever with #MediaSnack WINNING ✨Tom and David are returning to share the next evolution of our podcast, designed to help you stay ahead, make smarter decisions, and, most importantly, win in media.Each episode, we'll break it down into three key segments:👉 How Not to Lose – We break down the Omnicom x IPG merger and what it means for brands and agencies. Plus, we explore the potential US TikTok ban and the steps brands should take to future-proof their businesses.👉 How to Win – It’s time to talk renegotiation. We share practical tips on how advertisers can get the best outcomes when revisiting their agency contracts.👉 Who’s Winning in Media? – Tom sits down with Evan Shapiro, the “media cartographer,” for a fascinating conversation on where the industry is heading.--Links“To Pitch or Not to Pitch”:https://www.idcomms.com/blog/to-pitch-or-not-to-pitchFollow Evan on LinkedIn:https://www.linkedin.com/in/eshap-media-cartographer/ --Enjoyed this episode? Make sure to subscribe to #MediaSnack for more insights and actions for more effective media.Don’t forget to leave a review and follow us to stay updated with the latest episodes.🌐 YouTube: https://www.youtube.com/@mediasnack 🟢 Spotify: https://open.spotify.com/show/7FFN3ME1ZwVAiDhGAMRc66 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/mediasnack-podcast/id1072144223 #MediaSnack is brought to you by ID Comms, the global media consultancy dedicated to helping brands achieve better media results. Want to use media to drive brand growth? Visit https://www.idcomms.com/

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#MediaSnack Winning: Omnicom, TikTok & How to Renegotiate

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