Medical Tourism Growing in Eastern Europe

Medical Tourism, which is the act of travelling to another country for a medical procedure, is one of the fastest growing categories in travel in Eastern Europe. Many Europeans prefer to travel to Eastern Europe over other medical tourism destinations such as Singapore and India due to cheaper travel costs, the closer proximity of Eastern Europe and the cultural similarities. Dental treatment and cosmetic surgery are some of the more popular reasons for visiting the area, and Euromonitor predicts medical tourism value growth will increase by 24 percent in the next five years.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.