Medical | University Health Network Toronto

Today we find out how to humanise a brand.University Health Network is internationally recognized for delivering outstanding care to the most complex patients, pioneering education that trains the healthcare practitioners and leaders of tomorrow, and ground breaking medical breakthroughs such as performing the world’s first successful lung transplant.So how do you put a face on such a complex and large organisation?Our guest Christian Coté has done this, using their ‘Beyond the Breakthrough’ podcast to raise their profile, amplify their work and showcase their groundbreaking innovations. He shares the one important key to success he used to make UHN’s work accessible to a wider audience, inspire pride among the staff and communicate with both internal and external audiences. If you're a marketer looking to learn how to effectively market niche brands, this is a must-listen.THINGS WE SPOKE ABOUT• Marketing Strategies they have used to date• Why they felt a podcast would help spread their message• The importance of story and where to find them• Launching and growing their podcast• Impact and value of the podcasts success• The next big thing you need to plan forGUEST DETAILSOur guest Christian Coté is Special Advisor for Strategy and New Media at UHN. A former producer with CBC, his role is to leverage his storytelling skills to help UHN doctors, scientists and healthcare workers disseminate their work to a mainstream audience. In 2019 Cote created 'Behind the Breakthrough', a new podcast about the ground breaking medical research and the people behind it at UHN. In 2022 it won the national Canadian Podcast Award for Outstanding Science Series. Find him on Linkedin:  https://www.linkedin.com/in/christian-cote-a8828b57/MORE INFORMATIONListen to the UHN podcast here: https://www.uhn.ca/corporate/News/UHN_PodcastsIf you would like to find out more about how a brand podcast could work for your business visit our website www.dustpod.io. You’ll find guides on how podcasts work specifically for brands, along with lots more examples of award winning brand podcasts to inspire you. Working with us means you do all the fun stuff, and we do everything else. Find that information on our website www.dustpod.io.  KEYWORDS#podcast #awardwinners, #evergreen #content #scientists #universityhealthnetwork #dustpod #brands