Medieträning vid knarkrazzia, framgång på Tiktok och Ikeas varumärkesbluff

Alla varumärken vill lyckas på Tiktok, men vilken är egentligen den vinnande strategin? Det avhandlas i veckans avsnitt. Reporter Hannes Dükler uppmärksammar att röster höjts för ett återupplivande av Värnpliktsnytt och minns tillbaka på sin tid på tidningen. Efter Nooshi Dadgostars (V) kritiserade tillbakakaka efter Aftonbladets kokaingranskning delar reporter Alicia Price med sig av sina lärdomar från medieträning vid ett liknande scenario. Programledare Amanda Törner har tänkt på Ikeas varumärkesbluff och påmints om en annan scam från ett decennium sen: Lidl:s hyllade ”Dill”. Dessutom: Max’s smarta pik mot McDonalds, därför kommer Tiktok överleva säkerhetsdebatten och vaga bedragare i Årets matbluff. 

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This episode was published on January 26, 2024.

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