EPISODE · Nov 4, 2024 · 25 MIN
‘Medium Stories’: How a newsroom thinks about storytelling – with The News' Katrice Hardy
from The Dallas Morning News · host The Dallas Morning News
We’re sharing “‘Medium Stories” from The Dallas Morning News’ sister company, Medium Giant, a creative marketing agency. In this episode, The News' executive editor Katrice Hardy talks with Medium Giant president John Kiker about: What makes a great story from the perspective of an editor How the multifaceted nature of storytelling formats can be used to meet people where they are The surprising correlation between journalism and advertising when it comes to storytelling Why it’s so important to bring light to stories that would otherwise go untold How journalistic storytelling is going to evolve over the next decade Subscribe to the show by searching for “Medium Stories” wherever you get your podcasts. Learn more about your ad choices. Visit podcastchoices.com/adchoices
What this episode covers
We’re sharing “‘Medium Stories” from The Dallas Morning News’ sister company, Medium Giant, a creative marketing agency. In this episode, The News' executive editor Katrice Hardy talks with Medium Giant president John Kiker about: What makes a great story from the perspective of an editor How the multifaceted nature of storytelling formats can be used to meet people where they are The surprising correlation between journalism and advertising when it comes to storytelling Why it’s so important to bring light to stories that would otherwise go untold How journalistic storytelling is going to evolve over the next decade Subscribe to the show by searching for “Medium Stories” wherever you get your podcasts. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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‘Medium Stories’: How a newsroom thinks about storytelling – with The News' Katrice Hardy
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