Medtech Medical Affairs: Proving Strategic Value and Driving Growth episode artwork

EPISODE · Jul 13, 2026 · 28 MIN

Medtech Medical Affairs: Proving Strategic Value and Driving Growth

from The "Elevate" by MAPS Podcast · host Medical Affairs Professional Society

Join Dr. Aarathi Cholkeri-Singh, Executive Director & Chief Medical Officer – North America, Karl Storz and Veeva experts for a practical discussion on establishing and scaling a high-impact medtech medical affairs function, even during hiring freezes. We’ll share real-world strategies for navigating EU MDR requirements and building diverse teams that drive clear business value across various organizational structures. Finally, we will share new report findings on the function’s current state to help you quantify your strategic contribution, accelerate enterprise growth, and transition from functional execution to a core leadership pillar.

Episode metadata supplied by the publisher feed · Published Jul 13, 2026

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Medtech Medical Affairs: Proving Strategic Value and Driving Growth

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