Meesterzet of Marketingmisser: Nothing beats a Jet2-Holiday...

from CMOtalk · host Klaas Weima - CMOtalk

In Meesterset of Marketingmisser bespreek ik samen met de beste marketeers van Nederland opvallende cases uit de praktijk. We leggen campagnes onder de loep, kijken kritisch naar reclamespotjes en stellen onszelf vervolgens de vraag. Was het een briljante meesterset of een enorme marketingmisser? Met Cor Jansen, Directeur-Bestuurder Utrecht Marketing en Erik van Essen, algemeen directeur van Rotterdam Partners bespreek ik dit keer: 'Nothing beats a Jet 2 holiday'. See omnystudio.com/listener for privacy information.

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