Meet Business Expert, Zoe Wadsworth

Zoe Wadsworth built an events business, watched Covid strip it away almost overnight, and rebuilt it as a marketing and business consultancy that now works with photographers who are brilliant at the creative side and stuck on everything else. She talks about the KPIs photographers actually need (nothing complicated, just clarity), why creative people tend to avoid the business side of the business, and what a business plan should actually read like.Business fundamentals from an expert guest continue in Getting More Clients with Christine Saunders, a conversation about actually winning more clients.