Meet Direct Mail’s “Thoughtful Overachiever” Era with AJ Layo from Sylvamo

In this episode of Color Bar, we’re joined by AJ Layo of Sylvamo for a conversation that redefines what’s possible in direct mail when the entire ecosystem works together.From paper mills to printers, technology partners to USPS, AJ shares how true collaboration is transforming direct mail into a smarter, more measurable, and more impactful channel. We dive into Sylvamo’s investment in innovation—from their “Intelligent Paper” initiative bringing AI into direct mail, to their efforts educating brands on how to better leverage USPS promotions to drive efficiency and ROI.This episode also explores how the role of paper has evolved—from an afterthought to a strategic decision—and why sustainability, data, and performance can (and should) coexist.One of our favorite moments? AJ describes direct mail as a “thoughtful overachiever”—and honestly, it couldn’t be more accurate when done right.If you're thinking about how to create direct mail that performs, proves its value, and stands out in today’s landscape, this conversation is a must-listen.