Meet James Jones - Doncaster’s 'cereal' entrepreneur

In this episode of the Yorkshire Business Podcast, Chloe sits down with a true Doncaster serial entrepreneur to talk about what it really means to keep building when others don’t see the vision.From innovating and developing a new retail finance model and app, which was initially laughed at by investors, to eventually selling that same product to those very investors, this is a story about resilience, belief and long-term thinking.Alongside this, he shares his current venture as Co-Founder of Morning Glory, a breakfast brand challenging the cereal aisle with simple, better ingredients and a fresh approach to how food brands are built.The conversation explores entrepreneurial identity, risk-taking, rejection, innovation and the mindset required to keep going when the odds feel stacked. It’s not just about one business, but about the spirit of entrepreneurship that drives repeated reinvention.An honest, grounded listen for anyone building, pivoting or backing themselves in business.This episode was made possible thanks to OneSource HR.