EPISODE · Nov 24, 2025 · 22 MIN
Meet Joe Nicchi, Founder of CVT Soft Serve
from From the Cold Corner
Founded as a food truck in 2014, Joe Nicchi initially brought soft serve to the streets of LA. In the decade since, he has scaled the business, entering over 5,000 retail doors and winning the grand prize of NFRA’s second annual Penguin Pitch: Emerging Brand Contest Recorded at NFRA Convention 2025
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Meet Joe Nicchi, Founder of CVT Soft Serve
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