Meet Mercury, an automatic AMP engine for any website

Episode 12 of the Catalyst podcast, hosted by Launch by NTT DATA, titled "Meet Mercury, an automatic AMP engine for any website" was published on May 18, 2016 and runs 33 minutes.

May 18, 2016 ·33m · Catalyst

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Summary

What is the AMP format, and how will it affect publishers? This week Rich and Paul unveil Mercury, Postlight’s new AMP-conversion tool. As they break down Google’s Accelerated Mobile Pages format, they talk about why they built Mercury—and how web publishers can use it. They also discuss the broader (dire) state of publishing on the web, from the introduction of mobile devices to Facebook’s Instant Articles. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Description

What is the AMP format, and how will it affect publishers? This week Rich and Paul unveil Mercury, Postlight’s new AMP-conversion tool. As they break down Google’s Accelerated Mobile Pages format, they talk about why they built Mercury—and how web publishers can use it. They also discuss the broader (dire) state of publishing on the web, from the introduction of mobile devices to Facebook’s Instant Articles.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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