Meet Mike Minyard: UMass's New Playmaker for Fan Experience Enhancement!

Welcome to this episode of Commonwealth Conversations, where we sit down with Mike Minyard, the newly appointed Senior Associate Athletics Director for Marketing, Sales, and Fan Experience at the University of Massachusetts. With over a decade of senior-level leadership in athletics, Mike has a wealth of experience in external operations, marketing, and fan engagement. Before joining UMass in August 2024, Mike served as the Associate Athletics Director for Marketing and Fan Engagement at the University of South Florida, where he achieved significant ticket revenue growth and enhanced fan experiences. Join us as we explore Mike's journey, his vision for UMass athletics, and what exciting innovations he plans to bring to the Minutemen community.