EPISODE · May 2, 2022 · 16 MIN
Meet Percy: Freshii's new outsourced 'virtual cashier'
from This Matters · host Toronto Star
Guest: Jacob Lorinc, business reporter Want a smoothie with a side of outsourcing? That's what customers are seeing at several Freshii locations in Ontario. Instead of a regular cashier, a virtual customer service agent takes your order before actual staff in the restaurant prepare it. Called Percy, a virtual cashier is based in other countries, like Nicaragua or Pakistan, where they earn much less than Ontario's minimum wage. This is a new customer-facing approach that could be a disruptive force in this sector in the coming years. This episode was produced by Alexis Green, Matt Hearn and Raju Mudhar.
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Meet Percy: Freshii's new outsourced 'virtual cashier'
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