Meet Ski Mom Cassie Abel, the co-founder of Wild Rye (women’s outdoor apparel brand)

Send us Fan MailIn this episode Nicole and Sarah host Cassie Abel, ski mom and co-founder of Wild Rye. Wild Rye is a women’s outdoor apparel brand dedicated to crafting beautiful and technical outdoor apparel for women. Wild Rye is well known for their cycling products, but they also have ski base layers and an active lifestyle collection. Cassie walks us through her winding career path from banking to Smith Optics and finally to co-founding Wild Rye. Cassie saw the gap in the market for technical athletic gear for women and started Wild Rye to fill that gap.  Cassie tells us about the journey, challenges and successes that led to Wild Rye (including finding their seamstress on Craigslist!). Wild Rye’s clothing products are designed and manufactured with environmental impact in mind. They focus on recycled materials and their fabrics meet rigorous environmental and animal welfare standards. They also make high quality products to ensure they are built to last and don’t end up in landfills. Cassie tells us about teaching her son to ski at Sun Valley’s Dollar Mountain Progression Park and gives us insight into the Sun Valley business landscape.We loved learning about Wild Rye and can’t wait to try their products. Like Nicole said, we’re just one outfit away from the perfect workout :)Keep up with the Latest from Wild RyeWebsite: https://wild-rye.comInstagram:https://instagram.com/wild_rye_Facebook:https://www.facebook.com/WildRyeMtnAprlScheduling at Ski Haus is open! Appointments start Saturday, 9/12. Available for kids 16 & under, includes skis /poles or a snowboard, boots + bindings. Make a separate appointment for each child at Ski Haus in Salem, NH; Framingham or Woburn, MA. Bonuses: Free Jr Season Pass Black Mtn (10 & under)$99 Jr Season Pass Tenney Mtn (13 & under)Fee Jr Lift Ticket Cranmore MtnMORE! This season, don’t just see the fall—experience it. Plan your Ulster County adventure at visitulstercountyny.com. Get the best gear recommendations and trip-planning tips directly to your inbox. Head to skimom.substack.com to subscribe. Join for free—or upgrade for all the premium perks. Premium subscriptions start at just $5 a month and get to listen ad-free and unlock exclusive content, including insider travel guides, packing lists and more. Support the showKeep up with the Latest from the Ski Moms!Website: www.theskimoms.coSki Moms Discount Page: https://www.theskimoms.co/discountsSki Moms Ski Rental HomesJoin the 13,000+ Ski Moms Facebook GroupInstagram: https://www.instagram.com/theskimoms/Send us an email and let us know what guests and topics you’d like to hear next! [email protected]@skimomsfun.com