Meet The Billionaire Utah Couple Behind An E-Commerce Empire

On September 19 last year, the husband-and-wife cofounders of e-commerce company Pattern, David Wright and Melanie Alder, walked up together to the NASDAQ podium in Times Square—both dressed in black button-up shirts and custom blue and purple Nike Air Forces. Wright, CEO of the Lehi, Utah-based company, took the microphone to thank the room full of employees. “Mel and I get asked, ‘How did you do it?’ We didn’t…it’s a team sport,” Wright exclaimed as he took off his shoe, eagerly holding it up to the crowd.It was a surreal moment for Wright and Alder: Ringing the NASDAQ bell was something they’d never imagined when they first began reselling fridge magnets on Amazon out of Alder’s living room in 2013. “We were just trying to bring in a little extra money on the side,” Wright explains from a conference room overlooking Utah’s sprawling mountainscape from Pattern’s headquarters in the tech hub known as Silicon Slopes. “Yeah, in the beginning, it was just us trying to support our families,” Alder chimes in from the seat next to his. At the time, both were married to other people: Alder was raising four children with her now ex-husband, while Wright had six of his own with his now ex-wife. By Alicia Park, Reporter Learn more about your ad choices. Visit megaphone.fm/adchoices